From sports anchor to brand creative, I use storytelling, strategy, and vision to connect audiences with powerful ideas.
I’m a creative director and brand strategist with a passion for authentic storytelling. Drawing on my experience as a Division I athlete and eight years in TV broadcasting, I craft content and campaigns that connect brands, culture, and communities. My work focuses on creating meaningful stories that inspire real connection and move people to care.
Roles: Director · Writer · Talent · Editor
The Wilson football is iconic — the stitching, the leather, the feel. But few people know what it takes to build one. Alongside Jake Garegnani, I went step-by step through the process of handcrafting the very ball that’s helped shape the game for generations.
Roles: Director · Writer · On-Camera Talent · Producer
Coach Jeff Harper has seen firsthand what violence can do to a kid, a team, and a community. As head coach of Lincoln High School boys’ basketball, he’s made it his mission to keep kids in the gym and off the streets — using basketball as a tool for transformation.
Developed the Viva 8 Vegas campaign — delivering the Super Bowl experience virtually through immersive content around food, events, and football culture.
Spearheaded the creation and branding of Marcus Minutes, a signature segment for CBS’s Final Quarter sports show. This innovative platform generated a 25% increase in viewer retention and secured sponsorship revenue within the first quarter.