Marketing Experience
Bridging Storytelling and Strategic Marketing
As a sports anchor at CBS 8 and KOIN 6, I crafted compelling narratives that connected audiences emotionally to teams, events, and brands. This storytelling foundation fuels my marketing expertise, where I develop campaigns that resonate deeply and deliver measurable results.
Key Contributions & Results
Marcus Minutes – Signature Sports Segment
Spearheaded the creation and branding of Marcus Minutes, a signature segment for CBS’s Final Quarter sports show. This innovative platform generated a 25% increase in viewer retention and secured sponsorship revenue within the first quarter.
Data-Driven Digital Strategies
Leveraged audience data and emerging media trends to optimize digital and social content strategies, increasing reach and engagement.
Major Sports Event Campaigns
Designed and executed promotional campaigns tied to major sports events including the Super Bowl, NCAA Championships, and MLB All-Star Games, driving viewer engagement and sponsor satisfaction.
Ducking Around & Beaver Smack – Sports Podcast Launch
Created and branded Ducking Around and Beaver Smack, KOIN 6’s first-ever sports podcast. Sold title sponsorship to The Gooming Lounge, a prominent Portland barber shop, and secured multiple segment sponsors, generating new revenue streams and enhancing brand exposure.
Strategic Leadership
From concept to execution, I lead marketing activations by blending creative vision with data-driven insight. I collaborate cross-functionally to ensure campaigns align with strategic priorities and deliver results on time and within budget, constantly innovating to keep content fresh and relevant.