Storytelling That Builds Bridges
As a sports anchor, I worked directly with brands and community partners to tell stories that mattered — to both people and sponsors. From sponsored segments to community activations, my role often served as the bridge between brand goals and audience trust. That’s the heart of partnership: aligning values, building connection, and creating content that delivers both emotion and impact.
I specialize in crafting authentic, culture-first brand partnerships that resonate deeply with sports audiences and drive meaningful engagement. Leveraging my background as a sports anchor and storyteller, I bring insider perspective and creative vision to every collaboration.
Pitched and secured Toyota as a lead sponsor for Super Bowl LXI coverage, resulting in a fully integrated multi-platform campaign that reached over 1.2 million viewers and boosted sponsor engagement by 40%.
Developed the Viva 8 Vegas campaign — delivering the Super Bowl experience virtually through immersive content around food, events, and football culture.
Conceived, pitched, and executed segment ideas that aligned perfectly with both brand goals and audience interests, resulting in increased viewer retention and
I don’t just execute; I innovate. By identifying audience insights and market trends, I tailor each partnership to ensure relevance and impact. My experience navigating live sports media and digital platforms helps me craft stories that captivate and connect, maximizing brand value.